CoachedIt was founded by Jos Michelle in 2020 through her work as Founder & CEO of Fireside Insights, LLC. Working with industry leaders and entrepreneurs, Jos Michelle realized that one of the most critical barriers preventing people from accomplishing their goals wasn't just a lack of adequate resources and experience; lack of confidence and a community of support proved to be critical barriers. CoachedIt was created to bridge the gap.

Jos Michelle is a Chicago native and life-long learner. She holds a Bachelor's Degree from Connecticut College, Master's from Boston University and is currently a part-time law student. Jos has roots in the healthcare sector where she has worked as a consultant and leader for multiple thriving companies such as CVS Health, GfK (now Ipsos), and Steward Health Care Network.